DAIKIN PORT-HARCOURT SHOP OPENING MEDIA RELATIONS

SITUATION

•Wednesday 13^th of September 2023 – In a significant milestone, Daikin, a renowned global innovator and provider of cutting-edge air conditioning, heating, ventilation, and refrigeration (HVAC-R) products and solutions, officially launched its first brand shop in Port-Harcourt, Nigeria. This venture is the result of a strategic partnership between Daikin and IHCL, marking a significant step forward in their commitment to expanding their presence in the Nigerian market

TASK

•To develop Media Relations support plan for Daikin to drive the dissemination of press materials for the shop opening in Port-Harcourt.

•Emphasize Daikin position as a leader in global innovator and provider of advanced high-quality air conditioning, heating ventilation, and refrigeration (HVAC-R) products and solutions for residential, commercial and industrial applications

•To engage top Port-Harcourt and Nigerian print/online media platforms for coverage of the press materials  for the shop opening in Port-Harcourt.

APPROACH

•Agency engaged and followed up with media platforms for the coverage of the Port-Harcourt shop opening.

•Press materials comprising press release and photo news were disseminated to both print and online media platforms.

•Agency monitored the coverage and provided media reportage of the Port-Harcourt shop opening.

RESULT

•The launch of Daikin’s brand shop in Port-Harcourt generated significant media coverage, with a total of 39 publications capturing the event. These publications were spread across both traditional print media and online platforms, showcasing a balanced approach to reaching a wide audience.

•Print Media: Daikin’s Port-Harcourt launch received coverage in 20 print publications. This traditional media coverage served as a valuable source of information for a diverse range of readers.

•Online Mentions: The launch also covered in the digital realm, with 19 online mentions across various news websites and blogs. This online presence ensured that the event reached a tech-savvy audience, vital for brand visibility in today’s digital age.

Reach

One of the most impressive aspects of this launch was the extensive reach it achieved. The cumulative reach across all 39 publications and mentions was a staggering 28,274,333. This means that the news of Daikin’s brand shop opening reached a massive and diverse audience, significantly enhancing brand awareness and market penetration in Port-Harcourt and beyond.

Sentiment Analysis

In addition to the impressive reach, it’s worth noting that all recorded sentiments related to the launch were overwhelmingly positive.