SITUATION
·Elcrest Exploration and Production Nigeria Limited needed to gain corporate positioning, visibility and distinction for its operations.
·engaged Infuxion Communications Limited to manage design its Corporate Identity Manual, and produce its 2024 customized Dairy and Pen as part of its branding collateral for the year 2024.
TASK
·Infuxion Communications Limited was engaged to develop strategy and implement communication activities to build corporate brand equity, and positioning for the brand.
APPROACH
·Consultancy developed a Corporate Identity Manual, designed and implemented a holistic internal office branding, and provided Media Relations Support for the brand
·Thought leadership was driven by the CEO of Elcrest through a series of TV appearances and interviews, Op Eds and columns in print and online newspapers, while speaking opportunities were also explored in major industry events.
·The content focused on the issues in the oil and gas industry including local content, gas exploration, power generation, etc
RESULT
·Development of Elcrest Corporate Identity Manual.
·Creation of a World Class Branded Internal office environment for Elcrest
·Provision of Media Relations Support for the Brand that enhanced the brand positioning through press office management
·Crisis Management Support
· Media Monitoring, Evaluation and Reporting