SITUATION
•KOBOGO Nigeria Limited needed to create Top of the Mind awareness, credibility and downloads for its brand and loan app in Lagos and engaged Infuxion Communications Limited to help erect Billboard adverts at select locations in Lagos state.
TASK
•Infuxion Communications Limited was engaged to erect LED Billboard adverts on Third Mainland Bridge By Adeniji Adele and Wallmount Billboard by Lekki-Epe Expressway After Mobil, Oba Idowu Oniru, Victoria Island, Lagos for an initial one month period subject to possible renewals.
APPROACH
•Consultancy obtained ARCON Approval of the advert materials for Kobogo.
•Printed the static advert material for the Wallmount Billboard at Lekki-Epe Expressway After Mobil, Oba Idowu Oniru, Victoria Island, Lagos.
•Ensured the LED Billboard adverts on Third Mainland Bridge By Adeniji Adele and Wallmount Billboard by Lekki-Epe Expressway After Mobil, Oba Idowu Oniru, Victoria Island, Lagos went live within 16 hours of ARCON approval.
•Provided daily monitoring and supervision updates of the boards to KOBOGO
RESULT
•Obtained ARCON advert certificate of Approval for the adverts with 16 hours.
•Printed the advert materials and ensured the Boards went LIVE within 24 hours of ARCON Approval
•Provision of Monitoring, Supervision and Reporting of the state of the boards to KOBOGO
