Client Overview:
Aluko & Oyebode is one of Nigeria’s leading full-service commercial law firms, providing top-tier legal services to domestic and international clients across various industries. The firm is recognized for its excellence in corporate law, dispute resolution, intellectual property, and regulatory compliance.
Objective:
To enhance the firm’s visibility, reputation, and engagement with key stakeholders through strategic media relations and targeted advert placement, including the 23rd memorial advert for Bankole Aluko in Thisday Newspaper.
Task:
- Memorial Tribute: The firm wanted to honor the late Bankole Aluko’s legacy with a well-placed and impactful tribute advert in a respected national publication.
Approach:
Advert Placement:
- Conducted audience analysis to identify key channels for advert placements, including business dailies, law journals, and online platforms.
- Negotiated premium ad placements in print media to maximize visibility and engagement.
- Designed and placed a high-impact memorial advert for Bankole Aluko in Thisday Newspaper, ensuring a dignified and wide-reaching tribute.
Results:
- Successful Memorial Tribute: The Bankole Aluko memorial advert in Thisday Newspaper received widespread recognition, reinforcing his legacy and the firm’s respect for its founding partners.
Conclusion:
Through a strategic media relations and advert placement campaign, Aluko & Oyebode strengthened its brand presence, reinforced its thought leadership, and effectively reached its target audience. The successful placement of the Bankole Aluko memorial advert in Thisday Newspaper further demonstrated the firm’s commitment to honoring its legacy while maintaining its industry prominence.
