Background
Etazuma Mining & Industries Limited, a leading indigenous energy and solid minerals conglomerate in Nigeria, sought to reposition its corporate image, strengthen stakeholder relationships, and align internal and external communication systems with its strategic business goals. To achieve this, Etazuma engaged Infuxion Communications Limited, a reputable strategic communications consultancy, to design a comprehensive Corporate Communications Framework and provide direct strategic communication support across all its operational and subsidiary structures over an initial six-month period.
Objectives of the Engagement
- To design a Strategic Corporate Communications Framework that reflects the business aspirations and stakeholder engagement needs of Eta-Zuma and its subsidiaries.
- To streamline internal and external communications protocols across departments and subsidiaries.
- To manage public perception through structured media relations, crisis communication, and thought leadership.
- To build communications capacity across executive management, heads of departments, and communications liaisons.
- To enhance stakeholder confidence through consistent, transparent, and value-driven corporate messaging.
Scope of Work
Infuxion Communications’ engagement was structured in two core dimensions:
1. Framework Development
- Designed a Standard Corporate Communications Framework, incorporating:
-
-
- Internal communication structures and tools.
- External communications strategy and stakeholder engagement protocols.
- Media relations and crisis communication policy.
- Social media governance structure. Brand voice and message architecture.
-
- Tailored framework to suit the operations of 10 Eta-Zuma subsidiaries including Zuma 828 Coal Ltd, Zuma Energy Nigeria Ltd, IMEX, Battregen, Etazuma Farms, and others.
2. Strategic Communications Support
- Appointed an on-call Strategic Communications Consultant to provide hands-on support and advisory to Executive Management and departmental leaders.
- Oversaw the development of communications collateral, including newsletters, press releases, speeches, media kits, and community engagement materials.
- Initiated and managed media relations activities, including engagement with traditional and digital media for positive brand visibility.
- Facilitated capacity-building sessions and coaching for internal communications personnel.
- Advised on crisis communications protocols in response to public criticism and government relations challenges.
Key Achievements
- Delivered a comprehensive Corporate Communications Framework Document adopted across all company levels.
- Institutionalized a communications reporting structure from subsidiary liaisons to the executive team.
- Produced a repository of strategic messaging assets (boilerplates, talking points, executive bios).
- Achieved increased media visibility and improved stakeholder sentiment within key communities and government stakeholders.
- Initiated preparations for AFNIS 2025 Summit participation, with communications strategy aligned to business positioning.
- Provided strategic Executive visibility and positioning campaign for the Executive Chairman and Executive management team.
Results & Impacts
- Enhanced organizational clarity and communications efficiency across departments and project teams.
- Strengthened the company’s public image and improved media narrative around Etazuma operations.
- Increased internal alignment and executive confidence in communications processes.
- Positioned Etazuma as a more proactive and responsible corporate actor in Nigeria’s extractive industry space.
Conclusion
The initial six-month engagement between Infuxion Communications Limited and Etazuma Mining & Industries Limited demonstrated the strategic value of a well-structured communications architecture. With foundational systems in place and early gains achieved, the partnership set the stage for long-term visibility, reputation management, and stakeholder trust-building.