Our approach is based on the idea that effective engagement in public affairs should be based on what we know, not what we hear – and that it is always better to come to the table with a solution rather than a problem. These principles are the cornerstones of our public affairs strategies for clients, through an intellectually rigorous process and our experience of every level of national, state and local government to ensure that our clients are making the arguments and presenting the solutions that will strike a chord with decision makers.

With market context comes the need to relate with government and regulation. We believe that the success of any brand or business is dependent on its ability to identify, manage and maintain on-going relationships with its most critical stakeholders.

So whether we are helping to design an Advocacy platform or interfacing with government on behalf of a business seeking to lead thoughts on how best to obtain a win-win outcomes for a regulatory agenda – one thing is clear, we believe that lobbying and advocacy works best where issues are clearly identified, strong points are distilled and regulatory or government interface are carefully managed.

Political Monitoring and Auditing
The foundation of our work is a comprehensive research, public policy and political risk analysis, monitoring and forecasting of the political environment. We use this information to inform our strategies and identify where, when and how our clients can contribute to the policy process – along with identifying any challenges and opportunities that might be encountered along the way. To maximize the effectiveness of their engagement, we ensure that our clients are at all times aware of the political environment and the policy issues involved.

Message Development and Transparency
Key to our work for our clients is determining who can best influence the changes and how best to inform their decision-making process. We help hone our clients’ messages to ensure relevancy to each audience they address, training them if necessary to ensure they are well equipped to face their audiences and stakeholders, which could potentially include regulators, and Select Committees.

At all times we ensure our clients are engaged in an open, effective and transparent dialogue with decision makers. We believe our clients are their own best spokespeople and our strategies are based on ensuring they are addressing the relevant decision makers and conveying the most effective messages in a meaningful and constructive way that has clearly defined results and follow up activities.