SITUATION
•On August 14, 2023 – The Digital Cooperation Organization (DCO) announced the launch of the highly anticipated Digital Prosperity Awards to honor and celebrate the remarkable digital contributions that enable prosperity for all, particularly in advancing the digital economy, which has a critical role in boosting nations’ development and growth.
TASK
•To develop strategic communication plan for DCO to drive the dissemination of press materials for the Awards in the Africa member countries.
•To provide Public Relations support for the announcement of the Awards in member African countries such as Nigeria, Ghana, Gambia, Rwanda and Djibouti.
•To engage Digital/ Tech social influencers in all the African markets to drive conversation on the Awards.
APPROACH
•Agency planned and executed activities leading up to the announcement of the launch of the Digital Prosperity Awards.
•Infuxion worked with its African Partners to engage and disseminate the Digital Prosperity Awards launch press release and photo news in all the African member countries.
•Agency created a sustenance plan for continuous engagement and monitoring of the activities of media reportage on the launch.
RESULT
•PR Value: USD 49 277 388
•Website pick up: 997 websites (English 34%, French 30% and Arabic 36%).
•Press agencies: News Agency of Nigeria (NAN), Ghana news Agency (GNA) Gambia News Agency (GNA), Rwanda News Agency (RNA), Agence Djiboutienne d’Information (News Agency).
•Newspapers/magazines: Guardian, THISDAY, Leadership, Sun, New Telegraph, Independent etc (Nigeria), The Ghanaian Chronicle, Business and Financial Times, Daily Guide, Business Ghana, Graphic online etc (Ghana), Daily News, The Standard, Freedom Newspaper, Gambia Echo, Global News, Point Newspaper, AllAfrica.com, The Voice, Gainako (Gambia), La Nation, La Voix de Djibouti, Djib Net, La Prosperite., Al Qarn (Djibouti), The New Times, The East African, Rwanda Today, Hose, KT Press, Kigali Today, Rwanda Government (Rwanda)
•TV or YouTube channel: APO Group, Views on Africa-Newsroom: 898 , Associated multimedia generated impressions on Africa-Newsroom: 38 464 Associated multimedia content generated impression on Partner news website: 34 058, 226 impressions on Google Web Search so far, generated 62 impressions on Google Image Search so far. Press release delivered via email to the mailbox of 2 536 journalist all over the African market, and still counting.
