Situation

•Monday, 15 July 2025 – Daikin, in collaboration with the Japan International Cooperation Agency (JICA), launched a nationwide initiative to promote high‑efficiency inverter air‑conditioners as a sustainable solution to Nigeria’s escalating energy demands. The launch event, held at Abuja Continental Hotel, marked a significant step in driving energy savings and reducing greenhouse gas emissions through the adoption of modern cooling technology.

Task

Infuxion Communications was commissioned to develop PR support plan for Daikin-JICA to drive coverage for the launch event and dissemination of press materials immediately after the event. Secure coverage on a top-tier television station for national visibility and organize exclusive media interviews with Daikin and JICA executives, including Video & Photography Coverage

Approach

•Press materials comprising press release and photo news were disseminated to both print and online media platforms.

•Agency engaged and followed up with media platforms for the coverage of the launch and provided high-quality video and photo coverage

•Agency monitored the coverage and provided media reportage of the launch.

Result

•The launch of the Daikin-JICA energy-efficient AC initiative in Abuja generated notable media attention, reflecting strong stakeholder interest and public relevance. A total of 34 media outputs were secured, with coverage across print, digital and television.

•The event got thirteen (13) print mention, in leading national dailies. This print presence reached traditional readership audiences who value structured and authoritative reporting.

•The event also enjoyed nineteen (19) online mentions across prominent news websites, environmental platforms, and business blogs. This ensured robust digital visibility and engagement with Nigeria’s growing online audience.

•A major Nigerian television broadcaster-ARISE TV covered the event, airing segments on primetime news. This elevated the initiative’s credibility and ensured real-time engagement with a wide public audience via traditional broadcast platforms and digital platform.

•In addition to the television broadcast, a dedicated professional video production was created during the event. This content was tailored for •use across online platforms and internal stakeholder communications, enhancing post-event visibility, accessibility, and brand documentation.

•A professional photo archive was generated during the event, capturing high-level moments and stakeholder interactions. These assets supported media storytelling and social media amplification.

The cumulative reach of the media efforts stands at an impressive 24,763,653. This figure represents a well-distributed and diverse audience across traditional and digital ecosystems, helping to solidify the Daikin-JICA initiative as a leading conversation in Nigeria’s energy and climate solutions space.

Sentiment Analysis

All mentions and media responses to the Daikin-JICA launch were 100% positive. Media outlets and public commentary commended the initiative for: Its alignment with Nigeria’s energy efficiency and climate goals. Daikin’s commitment to high-quality, low-impact technology. JICA’s long-term development cooperation in the country.

 This favorable reception highlights the success of the media engagement strategy and positions the project as a credible and impactful intervention in Nigeria’s HVAC and sustainable development sectors.