Client Overview:

Aluko & Oyebode is one of Nigeria’s leading full-service commercial law firms, providing top-tier legal services to domestic and international clients across various industries. The firm is recognized for its excellence in corporate law, dispute resolution, intellectual property, and regulatory compliance.

Objective:

To enhance the firm’s visibility, reputation, and engagement with key stakeholders through strategic media relations and targeted advert placement, including the 23^rd memorial advert for Bankole Aluko in Thisday Newspaper.

Task:

• Memorial Tribute: The firm wanted to honor the late Bankole Aluko’s legacy with a well-placed and impactful tribute advert in a respected national publication.

Approach:

Advert Placement:

• Conducted audience analysis to identify key channels for advert placements, including business dailies, law journals, and online platforms.
• Negotiated premium ad placements in print media to maximize visibility and engagement.
• Designed and placed a high-impact memorial advert for Bankole Aluko in Thisday Newspaper, ensuring a dignified and wide-reaching tribute.

Results:

• Successful Memorial Tribute: The Bankole Aluko memorial advert in Thisday Newspaper received widespread recognition, reinforcing his legacy and the firm’s respect for its founding partners.

Conclusion:

Through a strategic media relations and advert placement campaign, Aluko & Oyebode strengthened its brand presence, reinforced its thought leadership, and effectively reached its target audience. The successful placement of the Bankole Aluko memorial advert in Thisday Newspaper further demonstrated the firm’s commitment to honoring its legacy while maintaining its industry prominence.

SITUATION

•KOBOGO Nigeria Limited needed to create Top of the Mind awareness, credibility and downloads for its brand and loan app in Lagos and engaged Infuxion Communications Limited to help erect Billboard adverts at select locations in Lagos state.

TASK

•Infuxion Communications Limited was engaged to erect LED Billboard adverts on Third Mainland Bridge By Adeniji Adele and Wallmount Billboard by Lekki-Epe Expressway After Mobil, Oba Idowu Oniru, Victoria Island, Lagos for an initial one month period subject to possible renewals.

APPROACH

•Consultancy obtained ARCON Approval of the advert materials for Kobogo.

•Printed the static advert material for the Wallmount Billboard at Lekki-Epe Expressway After Mobil, Oba Idowu Oniru, Victoria Island, Lagos.

•Ensured the LED Billboard adverts on Third Mainland Bridge By Adeniji Adele and Wallmount Billboard by Lekki-Epe Expressway After Mobil, Oba Idowu Oniru, Victoria Island, Lagos went live within 16 hours of ARCON approval.

•Provided daily monitoring and supervision updates of the boards to KOBOGO

RESULT

•Obtained ARCON advert certificate of Approval for the adverts with 16 hours.

•Printed the advert materials and ensured the Boards went LIVE within 24 hours of ARCON Approval

•Provision of Monitoring, Supervision and Reporting of the state of the boards to KOBOGO

SITUATION

•Accrete Energy Limited has requested the services of Infuxion Communications Limited to help it with the photo and video coverage and content creation to maximize its presence and impact at NAICE 2024 Exhibition.

TASK

•Infuxion Communications Limited was commissioned to provide photo and video coverage of Accrete Energy Limited participation at the NAICE 2024 Exhibition and create engaging contents from the booth set up to the actual exhibition days starting from  3^rd to 7^th August 2024.

APPROACH

•Pre-Event Content Creation:Before and After video and photography capture, showing skeletal frame of booth and the final build.

•On-Site Content Creation: Capture high-quality photos and videos during the event, including keynote sessions, booth interactions, and networking events for the 3 days duration of the Exhibition.

•Post-Event Content Creation: Produce Overall Highlights Video for the event.

RESULT

•We provided video and photo coverage of the exhibition booth showing the before and after of the booth, and produced footage for social media reel.

•We captured high-quality photo and video coverage showing booth activities of Accrete Energy at the exhibition, focusing on keynote sessions, booth interactions, and networking events, and provided content tailored for easy and effective deployment in social media platforms.

•We conducted interviews with key stakeholders, industry professionals, and attendees.

•Produced a highlights video showcasing Accrete Energy’s participation and key moments from NAICE 2024 for each day of the event.

•We also produced a short video to capture the entire event highlighting Accrete Energy participation at NAICE 2024.

SITUATION

•Wednesday 13^th of September 2023 – In a significant milestone, Daikin, a renowned global innovator and provider of cutting-edge air conditioning, heating, ventilation, and refrigeration (HVAC-R) products and solutions, officially launched its first brand shop in Port-Harcourt, Nigeria. This venture is the result of a strategic partnership between Daikin and IHCL, marking a significant step forward in their commitment to expanding their presence in the Nigerian market

TASK

•To develop Media Relations support plan for Daikin to drive the dissemination of press materials for the shop opening in Port-Harcourt.

•Emphasize Daikin position as a leader in global innovator and provider of advanced high-quality air conditioning, heating ventilation, and refrigeration (HVAC-R) products and solutions for residential, commercial and industrial applications

•To engage top Port-Harcourt and Nigerian print/online media platforms for coverage of the press materials  for the shop opening in Port-Harcourt.

APPROACH

•Agency engaged and followed up with media platforms for the coverage of the Port-Harcourt shop opening.

•Press materials comprising press release and photo news were disseminated to both print and online media platforms.

•Agency monitored the coverage and provided media reportage of the Port-Harcourt shop opening.

RESULT

•The launch of Daikin’s brand shop in Port-Harcourt generated significant media coverage, with a total of 39 publications capturing the event. These publications were spread across both traditional print media and online platforms, showcasing a balanced approach to reaching a wide audience.

•Print Media: Daikin’s Port-Harcourt launch received coverage in 20 print publications. This traditional media coverage served as a valuable source of information for a diverse range of readers.

•Online Mentions: The launch also covered in the digital realm, with 19 online mentions across various news websites and blogs. This online presence ensured that the event reached a tech-savvy audience, vital for brand visibility in today’s digital age.

Reach

One of the most impressive aspects of this launch was the extensive reach it achieved. The cumulative reach across all 39 publications and mentions was a staggering 28,274,333. This means that the news of Daikin’s brand shop opening reached a massive and diverse audience, significantly enhancing brand awareness and market penetration in Port-Harcourt and beyond.

Sentiment Analysis

In addition to the impressive reach, it’s worth noting that all recorded sentiments related to the launch were overwhelmingly positive.

SITUATION

•On August 14, 2023 – The Digital Cooperation Organization (DCO)  announced the launch of the highly anticipated Digital Prosperity Awards to honor and celebrate the remarkable digital contributions that enable prosperity for all, particularly in advancing the digital economy, which has a critical role in boosting nations’ development and growth.

TASK

•To develop strategic communication plan for DCO to drive the dissemination of press materials for the Awards in the Africa member countries.

•To provide Public Relations support for the announcement of the Awards in member African countries such as Nigeria, Ghana, Gambia, Rwanda and Djibouti.

•To engage Digital/ Tech social influencers in all the African markets to drive conversation on the Awards.

APPROACH

•Agency planned and executed activities leading up to the announcement of the launch of the Digital Prosperity Awards.

•Infuxion worked with its African Partners to engage and disseminate the Digital Prosperity Awards launch  press release and photo news in all the African member countries.

•Agency created a sustenance plan for continuous engagement and monitoring of the activities of media reportage on the launch.

RESULT

•PR Value: USD 49 277 388

•Website pick up: 997 websites (English 34%, French 30% and Arabic 36%).

•Press agencies: News Agency of Nigeria (NAN), Ghana news Agency (GNA) Gambia News Agency (GNA), Rwanda News Agency (RNA), Agence Djiboutienne d’Information (News Agency).

•Newspapers/magazines: Guardian, THISDAY, Leadership, Sun, New Telegraph, Independent etc (Nigeria), The Ghanaian Chronicle, Business and Financial Times, Daily Guide, Business Ghana, Graphic online etc (Ghana), Daily News, The Standard, Freedom Newspaper, Gambia Echo, Global News, Point Newspaper, AllAfrica.com, The Voice, Gainako (Gambia), La Nation, La Voix de Djibouti, Djib Net, La Prosperite., Al Qarn (Djibouti), The New Times, The East African, Rwanda Today, Hose, KT Press, Kigali Today, Rwanda Government (Rwanda)

•TV or YouTube channel: APO Group, Views on Africa-Newsroom: 898 , Associated multimedia generated impressions on Africa-Newsroom: 38 464 Associated multimedia content generated impression on Partner news website: 34 058, 226 impressions on Google Web Search so far, generated 62 impressions on Google Image Search so far. Press release delivered via email to the mailbox of 2 536 journalist all over the African market, and still counting.

SITUATION

·Elcrest Exploration and Production Nigeria Limited needed to gain corporate positioning, visibility and distinction for its operations.

·engaged Infuxion Communications Limited to manage design its Corporate Identity Manual, and produce its 2024 customized Dairy and Pen as part of its branding collateral for the year 2024.

TASK

·Infuxion Communications Limited was engaged to develop strategy and implement communication activities to build corporate brand equity, and positioning for the brand.

APPROACH

·Consultancy developed a Corporate Identity Manual, designed and implemented a holistic internal office branding, and provided Media Relations Support for the brand

·Thought leadership was driven by the CEO of Elcrest through a series of TV appearances and interviews, Op Eds and columns in print and online newspapers, while speaking opportunities were also explored in major industry events.

·The content focused on the issues in the oil and gas industry including local content, gas exploration, power generation, etc

RESULT

·Development of Elcrest Corporate Identity Manual.

·Creation of a World Class Branded Internal office environment for Elcrest

·Provision of Media Relations Support for the Brand that enhanced the brand positioning through press office management

·Crisis Management Support

· Media Monitoring, Evaluation and Reporting

SITUATION

• Elcrest Exploration and Production Nigeria Limited briefed Infuxion Communications Limited to conceptualize, design and implement the branding of Elcrest’s office to promote excitement, appeal and character for staffers and visitors to the office.

TASK

• Infuxion Communications Limited was commissioned to conceptualize, design and implement the branding of Elcrest’s internal office to promote excitement, appeal and character for staffers and visitors to the office as part of its design and branding service offering to Elcrest. The scope of the service ranged from conceptualizing, developing a mock-up design and implementing the branding of the internal office space to promote excitement, appeal and character for staffers and visitors to the office.

APPROACH

• Infuxion Communications developed and presented the mock-up design for the internal office branding. The mock-up design was so alive that it provided the client with the look and feel impression of what to expect upon completion of the final office branding.

RESULT

• Consultancy presented a mock-up design for the internal office branding to Elcrest. 
• Client approved consultants design after review of the mock-up design.
• Consultancy commissioned and produced the branding materials following final approval by client, and executed the implementation of the office branding.

SITUATION

• As part of its corporate branding need, Elcrest Exploration and Production Nigeria Limited briefed Infuxion Communications Limited to design and produce its 2024 customized Dairy and Pen as part of its branding collateral for the year 2024.

TASK

• Infuxion Communications Limited was commissioned to produce Elcrest E&P Nigeria Limited 2024 customized Dairy and Pen as part of its design and branding service offering to Elcrest. The scope of the service ranged from developing a mock-up design for the 2024 Dairy and Pen, and managing the entire production of the Dairy and Pen for Elcrest, and ensure delivery within agreed time frame.

APPROACH

• Consultancy developed and presented three mock-up design options for the Diary and Pen to Elcrest for selection. The benefits of the mock-up design options were such that it provided the client with the privilege of choosing its preferred design option from the three designs showcased, and quantity in addition to providing it with the best quotes.

RESULT

• Consultancy designed three mock-up designs for the Elcrest E&P Dairy and Pen. 
• Client approved consultancy to produce 1000 copies of the design option 1.
• Consultancy commissioned the production of 1000 copies of the Dairy and Pen accordingly.
• The production of the 2024 Dairy and Pen was completed and delivered to client within the agreed time frame.