Chinenye Florella Nwankwo is the Director of Business Development at Infuxion Communications Limited. She discusses her leadership journey, vision, career challenges and opportunities with GREGORY AUSTIN NWAKUNOR
Can you walk us through your journey to your current position at Infuxion Communications Limited?
My journey to becoming Director of Business Development at Infuxion Communications has been both organic and intentional. It all started when I made the deliberate decision to return to school to study Media and Communication, a move that laid the formal foundation for my career in this space.
Following that, I interned at a reputable PR agency, which at the time was widely regarded as a “university of public relations” due to its strong reputation for producing some of the industry’s finest practitioners. Many of its alumni now lead communication teams across sectors, and it was there I truly gained practical exposure to the art and science of PR.
Since then, I have taken on a variety of client-facing roles, gradually building deep expertise in stakeholder engagement, media strategy, and client growth management. Over the years, I developed a strong interest in development-driven narratives and strategic visibility. Joining Infuxion allowed me to merge that passion with business development, driving meaningful client relationships while shaping our growth trajectory. My current role is a culmination of years spent understanding the intersection between corporate influence and public perception.
Lagos, Nigeria – 18 August 2025– Infuxion Communications Limited, a leading strategic communications and business advisory consultancy, has officially unveiled its Strategic Advisory Hub, designed to provide cutting-edge solutions in corporate communications, reputation management, stakeholder engagement, and brand positioning for businesses in Nigeria and across international markets..
The Strategic Advisory Hub is positioned as a one-stop platform for organizations and visionary leaders seeking to navigate complex business environments, protect and enhance their reputations, and unlock growth opportunities in an increasingly competitive global economy.
Speaking at the unveiling, Mr. Chukwuemeka Okereke, Managing Partner and Lead Consultant of Infuxion Communications, emphasized the firm’s commitment to shaping the future of communications advisory in Africa:
“The Strategic Advisory Hub represents a bold step in our mission to redefine how Nigerian and African businesses engage stakeholders, build trust, and achieve sustainable growth. With this initiative, Infuxion Communications is not just offering services—we are providing a strategic platform that empowers leaders to influence, adapt, and thrive locally and globally.”
The Hub will serve clients across diverse sectors, including energy, mining, technology, financial services, education, and government, offering tailor-made strategies that address today’s challenges of reputation, stakeholder trust, and market expansion.
Infuxion Communications’ Strategic Advisory Hub will also provide specialized services in:
· Crisis and Reputation Management – proactive monitoring and rapid response strategies.
· Stakeholder Engagement & Government Relations – building alignment between organizations and their key audiences.
· Leadership Positioning & Brand Strategy – amplifying the voices of visionary leaders and companies.
· Business Advisory & Market Entry Support – guiding international organizations seeking trusted partnerships in Nigeria and Africa.
With a vision to become Africa’s most trusted communications partner, Infuxion Communications is leveraging its deep local insight, global perspective, and strategic advisory expertise to empower organizations with what it calls “The Infuxion Edge”—strategic influence, reputation trust, and stakeholder alignment.
About Infuxion Communications Limited
Infuxion Communications Limited is a Nigerian-based strategic communications and business advisory consultancy. The firm delivers world-class solutions in corporate communications, reputation management, stakeholder engagement, public relations, and brand positioning. With a bold vision to become Africa’s most trusted communications partner, Infuxion empowers visionary organizations and leaders to achieve influence, credibility, and growth.
Chukwuemeka Okereke is the Managing Director/ Lead Consultant at Infuxion Communications Limited. He is a finance and communication management expert with over 25 years post graduate experience which cuts across financial management, strategic communications planning and positioning, reputation and Business management for a wide variety of brands and causes.
Prior to co-founding Infuxion Communications Limited, Emeka held top management positions in C&F Porter Novelli, where he rose to the position of Head of Finance, and Head, Business Management, a position he held till his resignation in 2023, He brings over 18 years experience in top flight management, corporate positioning and set ups, as well as
extensive knowledge in the areas of financial management, Integrated marketing communications, Human Resources and Business management, having successfully led and supported teams charged with implementing large scale communications programmes for diverse clients.
He spoke with Ikechi Nzeako,
Tell us about the company?
Infuxion Communications Ltd is a strategic communications consultancy delivering business advisory based on experience and insight. The company is borne out of the necessity to breed freshness to the old skills that have connoted the PR industry in Nigeria for years. We have within the very short period of our existence built a strong access to global resources and insights, and coordinate Africa and the rest of the world through our ‘Hub & Spoke’ approach that have helped us build trusted affiliates and partners.
We partner with companies, organizations and individuals to help manage their reputation. Our communications connect with audiences so effectively, in a way that they are logical and personal, strategic and creative.
The practice is led by a team of dedicated professionals with a combined wealth of experience of over 25 years, with expertise that cuts across a range of different sectors and policy areas designed to meet our client’s needs.
What services does your company provide?
Like I said, our principals are business professionals and communicators with broad spectrum that cut across diverse industry experiences, having advised clients locally and globally over many years at both the best of times and the worst of times.
We are therefore eminently equipped to provide marketing communications support, financial and investor relations services, public sector/ government relations support, corporate communications, designs and branding services, media relations support, strategic communications development, Crisis management and Communications, purpose and sustainability initiatives and Media monitoring and reporting services.
What differentiates your company from other media agencies?
Infuxion Communications Limited is an ideas consultancy. We are foremost a reputation management advisory company, with focus on adding value and delivering results for our clients whether through sophisticated integrated marketing communications or public relations campaigns.
We craft beautiful stories that explore everyday life. Delivering the right PR and marketing content in the right way. Telling stories that matter, seeding ideas and stirring emotion. Standing alongside our clients as custodians of their reputation is a privilege that we will forever cherish.
When was Infuxion Communications established and how has it fared?
Infuxion communications Limited was established in March 2023, following my resignation from C&F Porter Novelli early that year, having held top management positions for over eighteen (18) years. I then decided to partner with some progressive oriented minds to birth Infuxion Communications Limited.
We have since coming on board, worked with notable organisations and companies, providing reputation management support, media relations support, and designs and branding services.
We have within the very short period of our existence build a strong access to global resources and insights, and coordinates Africa and the rest of the world through our ‘Hub & Spoke’ approach that have helped us build trusted affiliates and partners.
What challenges has the company faced and what strategies were deployed to meet them?
Infuxion Communications like every other business have had its fair share of challenges as an emerging company. The present economic situation in Nigeria is a major challenge that have resulted in drought in business opportunities, leading to cut down in company budgets for communications support services. Human capital deficiency in the industry, competition and saturation of the market by nonprofessionals are also part of the challenge.
Notwithstanding, we have continued to navigate through these challenges by introducing our proactive services level models whereby we continue to stand alongside our clients as custodians of their reputation.
What is your assessment of the media agency in the country?
The Nigerian media agency landscape presents both opportunities and challenges, some of which are: Diverse Landscape: The Nigerian media agency is diverse with a mix of regional, and multinational agencies operating in the market which provides clients with a range of options to choose from. Growth Potential: The media industry has grown significantly, and is currently been driven by young and tech-savvy population. Competitive Environment: The landscape is highly competitive, leading to innovative and strategic solutions with agencies struggling for share of the budget of both local and international brands. Digital Transformation: The media in Nigeria is undergoing a digital transformation, with growing emphasis on data-driven strategies for campaigns. Client Expectations: Clients in Nigeria are becoming increasingly sophisticated and are demanding more transparency, accountability and measurable results from their media agency/ partners.
What is your comment on the Nigerian business environment?
Like we all know, the Nigerian business environment is currently beclouded with various kinds of risks, fear, and uncertainty that culminate into the collapse of so many businesses and the relocation of several multinational to other countries and closure of many local firms.
What do you think can be done to make the environment friendly to businesses?
The Nigerian environment could be friendly for businesses if the government make conscientious effort towards improving infrastructure, reducing bureaucracy, ensuring legal and regulatory transparency, tackling corruption, promoting access to finance, investing in education, and skills development, fostering innovation and entrepreneurship are key steps to make the Nigerian business environment more friendly.
What qualities does one need to possess to own an agency in the country?
To own an agency in Nigeria, you would typically need to first register your business with the Corporate Affairs Commission (CAC), then obtain the necessary licenses and permits depending on the type of agency (e.g. advertising, recruitment, real estate etc), have the capital for initial setup and operations, comply with the different regulatory authorities, be it for tax, or for the practice, and meet specific industry requirements. Additionally, having industry knowledge is key, with a solid business plan and networks can be helpful.
What advice will you give a young person who wants to start and run an agency?
For young people looking to start and run an agency in Nigeria, my advice would be to; Obtain a formal education and spend some time to work with a reputable agency to gain relevant experience and skills in the industry. Research the market thoroughly to understand the demand for your services and knowledge of your competition. Register and network with professionals in your industry to gain insights, and mentorship. Develop a solid business plan outlining your agency’s business strategies, service offering and pricing. Ensure compliance with all legal and regulatory requirements for starting and operating a business in Nigeria. Focus on delivering exceptional customer service to build a positive reputation and attract clients. Continuously innovate and adapt to market trends to stay competitive and meet evolving client needs. Be resilient and prepared to face challenges along the way, and never stop learning and improving your skills and business strategies.
The advent of Artificial Intelligence (AI) in PR consultancy has brought significant advancements and changes to the industry. AI technologies are being used to streamline PR processes, improve efficiency, and enhance decision-making, helping to automate repetitive tasks such as data analysis, media monitoring and report generation, content creation, chatbots and virtual assistance, and predictive analytics, freeing up time for PR professionals to focus on strategic tasks. Here are some ways how AI is impacting PR consultancy:
Automation: AI can automate repetitive tasks such as media monitoring, data analysis, and report generation, freeing up time for PR professionals to focus on strategic tasks.
Data Analysis: AI tools can analyze vast amounts of data to identify trends, patterns, and insights that can help PR professionals make informed decisions. This can help in better understanding audience preferences, sentiment analysis, and identifying opportunities for engagement.
Media Monitoring: AI-powered tools can track media coverage, mentions, and sentiment in real-time, allowing PR professionals to stay updated on the latest news and trends relevant to their clients or organization.
Content Creation: AI technologies can generate content, such as press releases, blog posts, and social media updates, based on specific guidelines and parameters. This can help PR professionals save time and resources while ensuring consistency and quality.
Chatbots and Virtual Assistants: AI-powered chatbots and virtual assistants can engage with stakeholders, answer common questions, and provide information round the clock. This can enhance customer service and improve communication with the audience.
Predictive Analytics: AI algorithms can predict future trends, audience behavior, and campaign outcomes, enabling PR professionals to make proactive decisions and adjustments to their strategies.
Data-driven Insights: AI can analyze large volumes of data to provide valuable insights into audience behavior, sentiment analysis, and campaign performance, helping PR professionals make informed decisions.
Personalization: AI-powered tools can help customize communication strategies and content to suit the preferences and needs of individual stakeholders, leading to more targeted and effective PR campaigns.
The integration of AI in the practice of public relations has had a profound impact on the industry, offering both advantages and disadvantages. Here are some advantages, and disadvantages of using AI in public relations:
Advantages of AI in Public Relations:
1. Efficiency: AI can streamline PR processes, reduce manual work, and improve productivity, saving time and resources for PR professionals.
2. Accuracy: AI algorithms can analyze data with precision and speed, minimizing errors and providing reliable insights for decision-making.
3. Scalability: AI can handle large volumes of data and tasks simultaneously, making it easier to manage multiple campaigns and stakeholders effectively.
Disadvantages of AI in Public Relations:
1. Lack of Human Touch: AI-driven communication may lack the personal touch and emotional intelligence that human PR professionals bring to client relationships and stakeholder interactions.
2. Bias in Algorithms: AI algorithms may contain biases based on the data they are trained on, leading to potential inaccuracies and unfair outcomes in decision-making.
3. Security and Privacy Concerns: Using AI tools for data analysis and communication may raise concerns about data security, privacy, and potential breaches if not managed appropriately.
The integration of AI in the practice of public relations has had a profound impact on the industry, offering both advantages and disadvantages. Notable among the advantages are – Efficiency, Accuracy, Scalability, while the disadvantages include – Lack of Human Touch, Bias in Algorithms and Security and Privacy concerns.
Overall, the integration of Artificial Intelligence in public relations offers significant benefits in terms of efficiency, data-driven insights, and personalization, and is revolutionizing the industry by providing powerful tools and insights that can drive success and efficiency in communications and reputation management. However, it is essential for PR professionals to be mindful of the limitations and challenges associated with AI technology and ensure that ethical considerations and human expertise are also prioritized in PR practice.
Chukwuemeka Okereke is the Lead Consultant and founder of Infuxion Communications Limited, with over 24 years post graduate experience in financial management, strategic communications planning and positioning, reputation and Business management for a wide variety of brands and causes.
The Digital Prosperity Awards are structured around three core pillars and each pillar is bestowed in individual award categories, each representing a crucial aspect of digital advancement:
Digital Innovation:
Digital Transformation:
Empowering Society:
“The launch of the Digital Prosperity Awards is a significant milestone in recognizing outstanding digital contributions of the organizations that enable prosperity for all”, said Ms. Deemah AlYahya, the Secretary-General of the Digital Cooperation Organization (DCO). “We are looking forward to identifying the best digital innovators from the DCO’s Member States and worldwide that benefit humankind.”
Ms. AlYahya added, “The awards aim to acknowledge exceptional initiatives in adopting best practices, policies, and strategies to accelerate digital transformation in their respective countries. The objective is to accelerate digital economic advancement and lay the groundwork for constructive cooperation, cultivating shared vision and aspirations among all stakeholders. The awards reinforce the role of the DCO as an information provide, advocator, facilitator, and advisor, speeding up the sustainable growth of the digital economy and digital transformation of Member States, further strengthening the welfare, social stability, and cooperation to achieve digital prosperity for all.”
A large and varied technical committee and judging panel of impartial global leaders, innovators, and technical specialists will thoroughly assess the strongest entrants and nominees based on their initiatives tackling local, regional, or global challenges in all economic sectors, fostering a more inclusive and digitally advanced world through cooperation and innovation.
In each category, there will be a winner from the public sector and another from the private sector or civil society, both exclusively representing DCO Member States. Those victorious from the private sector or civil society will be eligible for the DCO Member Prize for Digital Prosperity for All. Additionally, there will be one finalist from global civil society for each category which is open to nominations from the public, and the ultimate recipient will be handed the DCO International Prize for Digital Prosperity for All.
To learn more about the award categories and the nomination process and submit or nominate a project, please visit the official Digital Prosperity Awards website at https://www.DigitalProsperityAwards.com
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About the Digital Cooperation Organization (DCO)
The DCO is a global multilateral organization founded in November 2020 that aims to enable digital prosperity for all by accelerating the inclusive growth of the digital economy. The DCO brings together the Ministries of Communications and IT of 13 nations – Bahrain, Cyprus, Djibouti, The Gambia, Ghana, Jordan, Kuwait, Pakistan, Oman, Nigeria, Rwanda, Morocco, and Saudi Arabia. – that collectively represent nearly $2 trillion in GDP and a market of nearly 600 million people, more than 70% of whom are under the age of 35.
The DCO is focused on empowering youth, women, and entrepreneurs, leveraging the accelerative power of the digital economy, and leapfrogging with innovation to drive economic growth and increase social prosperity. Through cooperation, dialogue, and the creation of mutually advantageous cross-border legislation, we seek to establish within our member nations the optimal infrastructure and policies for the rapid creation of inclusive and equitable digital economies within which all people, businesses, and societies can innovate and thrive.
In pursuit of our members’ common interests – for example, in the areas of digital skills training, data protection, intellectual copyright, regulation, taxation, and entrepreneurship – the DCO works collaboratively with governments, the private sector, international organizations, NGOs and civil society to enable more inclusive digital transformation and the growth of digital industries.
The DCO’s key initiatives include programs to enhance cross-border data flows, promote market expansion for SMEs, empower digital entrepreneurs and advance digital inclusion among women and youth, and other underrepresented populations.
The Digital Prosperity Awards celebrate global contributions which empower governments, businesses, and communities to collaborate and accelerate digital economic advancement. It will promote projects and organizations embracing digital innovation, whilst doing good for the local and global community to bridge the digital divide. Public, private, and civil society sector organizations can be nominated for or enter an award that will reward their significant contribution to the digital economy of their country, whilst providing a platform for international support and recognition.
