At the heart of all our work are comprehensive monitoring and intelligence gathering of our clients activities. We track outcomes while measuring it against our initial objectives – and this also enables us to fine tune our strategy and tweak our tactics with the end being to deliver on clients expectation.

Comprehensive Media Tracking and Evaluation Services

Our expert team use our formidable knowledge base driven by our monitoring tools to ensure we are continually and rigorously monitoring the activities of our clients, competition, and industry, as well as the media. Our experience in policy-making ensures we are able to identify the issues and developments that matter to our clients, promptly and continually informing them of the events and decisions that affect their business.

Our monitoring tools search through the media regularly to ensure that every sentiment, be it negative, neutral or positive publication about our clients is spotted for reactive, corrective or affirmative action.

Added Value

What sets us apart is that we do not just tell our clients what is going on. Our monitoring and evaluation report is accompanied by expert analysis and counsel that not only provides our clients with the happenings, but also how these developments affect their business, the objectives, and recommendations.

Informed Campaigning

Our media monitoring is at the foundation of the service we provide for our clients and informs our strategies and work – whether it involves public affairs, public relations, crisis communications or events management. This means that our clients have a competitive advantage in being able to engage with a change while the media agenda is being set, rather than always playing catch-up.