The success of any organization is intrinsically linked to the health of its reputation. No matter how strong the bottom line or virtuous the cause, a negative perception of any organization amongst its stakeholders and the wider public will affect its ability to develop and to meet its objectives.

Contingency Planning and Risk Analysis Approach
We work with our clients to identify the potential risks to their business or organization and ensure there are comprehensive plans in place to mitigate those risks. This includes identifying potential critics, providing strategic advice and senior counsel to clients’ C-Suit, and board, honing key messages and training for clients to provide a response to criticism or adverse circumstances – whether that involves giving evidence to a select committee or an interview on live television.

Stakeholder Engagement
We work with our clients to identify their key stakeholders, encompassing both likely supporters and potential critics, and to ensure regular communication with these opinion formers. This ensures that in adverse circumstances our clients are communicating with audience knowledgeable about the client’s activities and a bank of advocates ready to provide support when needed.

Positive Media Relations
We work with our clients to ensure they continue to engage constructively with the media and to provide positive news stories and comment that reinforces their reputation and offsets potential criticism.